Spoilt for choices ??


There was a subject called economics that we science students frowned upon religiously in college days. What could possibly be the attractions of a dry number driven complex topic for the pursuers of life and living beings and the forces that drive them, we asked!
The answers came by, albeit a bit delayed, in the years of practise. For the health care is also driven by something we learnt as Demand and supply theory! Especially the optional treatment branches. 
Fertility is such a branch, which is catering to healthy couple who are not suffering from a disease (infertility is yet listed as a condition and not as a disease) and is availed of as an optional, even boutique therapy. Only couple under the clutches of infertility realise what can be the devastating effects of the condition.
Because is not an emergency or life threatening condition, usually couple have enough time and resources to choose the place of treatment.
The question is, are our couples seeking fertility treatment, choosing well?
Are they able to prioritise the essential from the frills and seek the best places to undergo this treatment? What are the factors one should ponder over, before coming to zero down on that one centre from a gamut of available facilities?
- Big names
- Busy clinics that are in news
- One point handling of patients by the treating doctor
- All under one roof
- Special connect with the doctor who has time to spare for your innumerable doubts and queries
- Word of mouth from friends and relatives
- Transparency and self involvement in all steps of the treatment

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